Kioti Tractors

The Kioti.com website serves as the North American digital headquarters for Daedong Corporation, a South Korean agricultural machinery manufacturer founded in 1947. Operating under the Kioti brand name since 1993 when Daedong USA was founded, the company has built a reputation for quality, consistency, and reliability through a vertical integration strategy.

The website showcases a comprehensive range of agricultural and landscaping equipment, including tractors ranging from sub-compact to utility models with up to 140 HP, zero-turn mowers, UTVs, and compact loaders. Visitors can build custom configurations, explore financing options including promotional 0% financing deals, and locate authorized dealers through a network of about 500 dealers across North America. The site emphasizes practical functionality with tools for pricing estimates and dealer connections, targeting both professional farmers and property owners with its “We Dig Dirt” brand philosophy.

Features:

• WordPress Multisite. The “Dealer’s Den” was a subsite used to provide the dealers with marketing materials, press releases, and other collateral.
• Product filter based on Isotope
• Find a Dealer Page: Google Maps was used to geocode dealer locations. A custom zipcode table and a MySQL stored procedure which leveraged the haversine formula was used to calculate distance from a particular zip code.
• Advanced Custom fields was used extensively.
• Multiple custom post types were used (products, locations)